The symbolic origin dates back to the 1960’ s. California, birthplace of the brand. While undefined, everyone can describe the California Myth. It’s transformed California into a more state of mind than a place. It’s about music, freedom, sun, sea and beach. It’s about honesty, friendship, fun and happiness. The California state of mind is about inclusivity, about tolerance. Here we touch the heart of Presly & Sun.
The word frugal, claimed by Presly & Sun. Frugality is the quality of being frugal, sparing, thrifty, prudent or economical in the consumption of consumable resources such as clothes, avoiding waste, lavishness or extravagance.
Fashion holds a significant point in our lives as it has impacts on our emotional well-being. Result? Fast fashion. Unfortunately, the fashion industry was one of the sectors most affected by the global economy movement. Fast fashion is a new form of success because it offers us various cheaper garments and allows us to change our wardrobe continuously. Presly & Sun believes that design, production, consumption and usage processes can be carried out in a more sustainable and ethical way. With a sophisticated, subtly pronounced basic collection, modern men take their responsibility by being frugal with fashion. Their wardrobe contains iconic basics what enables them to wear it over seasons. They last longer with their favorite garments and it gives them the opportunity to combine endlessly.